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The Life Of P.T. Barnum

Creator: Phineas T. Barnum (author)
Date: 1855
Publisher: Redfield, New York
Source: Available at selected libraries
Figures From This Artifact: Figure 2  Figure 3  Figure 4  Figure 5


Introduction

Barnum was an extraordinary entrepreneur, an impresario, and a self-made man. He remade himself several times during his long career as a showman. The following is an excerpt from Barnum's first autobiography, published at the height of his antebellum success and fame. Barnum relates how he pulled himself out of financial danger with his purchase of the American Museum and how he achieved his first profits there by exhibiting the Fejee Mermaid and Tom Thumb. Moses Kimball of the Boston Museum was friends with Barnum and helped him obtain the Fejee Mermaid. Barnum was a master of promotion. Notice how he promoted the Fejee Mermaid. When he obtained the services of the five-year-old Charles Stratton, Barnum would use similar approaches in promoting the young man he called "General Tom Thumb."


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CHAPTER IX. THE AMERICAN MUSEUM.

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New Enterprises -- Foot of the Ladder -- Strong Resolutions -- The American Museum -- A Bold Attempt -- An Interview -- Propositions -- Ivy Island again -- A Repulse -- Tactics -- The Shots take Effect -- Stratagem Foiled -- The Victory -- Neck or Nothing -- Museum Improvements -- Humbug and Reality -- Niagara in the Museum -- Taxed for a Cataract -- The Falls in Full Flow -- Caught by an Editor -- The Captain Cook Club -- My Laurels in Danger -- The Hoaxer Hoaxed -- The Fejee Mermaid-Puzzle for Naturalists -- Professor Griffin -- Ways and Means -- An Ingenious Work -- Preliminaries -- Siebold's Explanation -- Grand Announcement -- The Old Dutchman -- A Sight of the "Mare-Maid" -- Mermaid and Cigar -- The Professor Nonplussed -- Striking the Flag -- Receipts in Contrast -- Profitable Opposition -- Gen. Tom Thumb -- A Frank Confession.

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APRIL 26, 1841, I called on Robert Sears, the publisher of "Sears' Pictorial Illustrations of the Bible," and contracted for five hundred copies of the work for $500, accepted the United States agency, opened an office, May 10, at the corner of Beckman and Nassau streets, which was subsequently taken by Mr. Redfield as a bookstore, and is the present site of the Nassau Bank. I had thus made another effort to quit the life of a showman for ever, and settle down into a respectable calling. I advertised largely, appointed agents and sub-agents, and managed in the course of six months to sell thousands of books, and at the same time to place a sufficient number in the hands of irresponsible agents to use up all my profits and all my capital!

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In the mean time I again leased Vauxhall saloon, and opened it June 14, 1841. I thought it would be compromising my dignity as a "Bible man" to be known as the lessee of a theatre, and the concern was managed, under my directions, by Mr. John Hallett, my brother-in-law. We closed the season, Sept. 25, having cleared about two hundred dollars above expenses.

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Living in the City of New-York with nothing to do and a family to support, in a very short time exhausted my funds, and I became about as poor as I should ever wish to be. I looked around in vain for employment congenial to my feelings, that would serve to keep my head above water. I finally obtained the post of writing advertisements and notices for the Bowery Amphitheatre, my duties including daily visits to the upper stories of many newspaper offices to deliver what I had prepared, and see that they were inserted. For this I received $4.00 per week! and was thankful for even that.

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I also wrote articles for the Sunday press, for the purpose of en-abling me to "keep the pot boiling" at home.

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These productions afforded me a fair remuneration, but it was at best a precarious way of living, and I began to realize, seriously, that I was at the very bottom round of fortune's ladder, and that I had now arrived at an age when it was necessary to make one grand effort to raise myself above want, and to think soberly of laying up something for "a rainy day." I had hitherto been careless upon that point. I had engaged in divers enterprises, caring little what the result was, so that I made a present living for my family. I now saw that it was time to provide for the future.

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About this period, I received a letter from my esteemed friend, Hon. Thomas T. Whittlesey, of Danbury. He had long held a mortgage of $500 on a piece of property which I owned in that town. He wrote to say that he was satisfied I never would lay up any thing until I could "invent a riddle that would hold water," and as that was not very likely to occur, I might as well pay him now as ever. That letter strengthened the resolutions I had made, and laying it aside unanswered, I said to myself, "Now, Mr. B., no more nonsense, no more living from hand to mouth, but from this moment please to concentrate your energies upon providing permanently for the future.

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While engaged as outside clerk for the Bowery Amphitheatre, I casually learned that the collection of curiosities comprising Scud-der's American Museum, at the corner of Broadway and Ann street, was for sale. It belonged to the daughters of Mr. Scudder, and was conducted for their benefit by John Furzman, under the author-ity of Mr. John Heath, administrator. The price asked for the entire collection was $15,000. It had cost its founder, Mr. Scudder, probably $50,000, and from the profits of the establishment he had been able to leave a large competency to his children. The Museum, however, had been for several years a losing concern, and the heirs were anxious to sell it.

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It will not be considered surprising, under all the circumstances, that my speculative spirit should look in that direction for a permanent investment. My recent enterprises had not indeed been productive, and my funds were decidedly low; but my family was in poor health, I desired to enjoy the blessing of a fixed home -- and so I repeatedly visited that Museum as a thoughtful looker-on. I saw, or believed I saw, that only energy, tact and liberality were needed, to give it life and to put it on a profitable footing; and although it might have appeared presumptuous, on my part, to dream of buying so valuable a property without having any money to do it with, I seriously determined to make the purchase, if possible.

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