Annotated and Abridged Artifact


The Life Of P.T. Barnum

Creator: Phineas T. Barnum (author)
Date: 1855
Publisher: Redfield, New York
Source: Available at selected libraries

Abridged Text


3  

APRIL 26, 1841, I called on Robert Sears, the publisher of "Sears' Pictorial Illustrations of the Bible," [1 »] and contracted for five hundred copies of the work for $500, accepted the United States agency, opened an office, May 10, at the corner of Beckman and Nassau streets, which was subsequently taken by Mr. Redfield as a bookstore, and is the present site of the Nassau Bank. I had thus made another effort to quit the life of a showman for ever, and settle down into a respectable calling. [2 »] I advertised largely, appointed agents and sub-agents, and managed in the course of six months to sell thousands of books, and at the same time to place a sufficient number in the hands of irresponsible agents to use up all my profits and all my capital!

4  

In the mean time I again leased Vauxhall saloon, [3 »] and opened it June 14, 1841. I thought it would be compromising my dignity as a "Bible man" to be known as the lessee of a theatre, and the concern was managed, under my directions, by Mr. John Hallett, my brother-in-law. We closed the season, Sept. 25, having cleared about two hundred dollars above expenses.

5  

Living in the City of New-York with nothing to do and a family to support, in a very short time exhausted my funds, and I became about as poor as I should ever wish to be. [4 »] I looked around in vain for employment congenial to my feelings, that would serve to keep my head above water. I finally obtained the post of writing advertisements and notices for the Bowery Amphitheatre, [5 »] my duties including daily visits to the upper stories of many newspaper offices [6 »] to deliver what I had prepared, and see that they were inserted. For this I received $4.00 per week! and was thankful for even that.

6  

I also wrote articles for the Sunday press, for the purpose of en-abling me to "keep the pot boiling" at home.

7  

These productions afforded me a fair remuneration, but it was at best a precarious way of living, and I began to realize, seriously, that I was at the very bottom round of fortune's ladder, and that I had now arrived at an age when it was necessary to make one grand effort to raise myself above want, and to think soberly of laying up something for "a rainy day." I had hitherto been careless upon that point. I had engaged in divers enterprises, caring little what the result was, so that I made a present living for my family. I now saw that it was time to provide for the future. [7 »]


9  

While engaged as outside clerk for the Bowery Amphitheatre, I casually learned that the collection of curiosities comprising Scud-der's American Museum, at the corner of Broadway and Ann street, was for sale. It belonged to the daughters of Mr. Scudder, and was conducted for their benefit by John Furzman, under the author-ity of Mr. John Heath, administrator. The price asked for the entire collection was $15,000. It had cost its founder, Mr. Scudder, probably $50,000, and from the profits of the establishment he had been able to leave a large competency to his children. The Museum, however, had been for several years a losing concern, and the heirs were anxious to sell it.

10  

It will not be considered surprising, under all the circumstances, that my speculative spirit should look in that direction for a permanent investment. My recent enterprises had not indeed been productive, and my funds were decidedly low; but my family was in poor health, I desired to enjoy the blessing of a fixed home -- and so I repeatedly visited that Museum as a thoughtful looker-on. I saw, or believed I saw, that only energy, tact and liberality were needed, to give it life and to put it on a profitable footing; and although it might have appeared presumptuous, on my part, to dream of buying so valuable a property without having any money to do it with, I seriously determined to make the purchase, if possible. [8 »]

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The American Museum, at the date of my purchase, was little more than the nucleus of what it is now. During the thirteen years of my proprietorship, I have considerably more than doubled the value of the permanent attractions and curiosities of the establishment. The additions were derived, partly from Peale's Museum, (which I bought and transferred to my former collection in the fall of 1842;) partly from the large and rare collection known as the Chinese Museum, (which I removed to the American Museum in 1848;) and partly by purchases wherever I could find curiosities, in both America and Europe. [9 »]

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The space now occupied for my Museum purposes is more than double what it was in 1841. The Lecture Room, [10 »] which was originally narrow, ill-contrived and uncomfortable, has been several times enlarged and improved, and at present may be pronounced one of the most commodious and beautiful halls of entertainment in New-York.

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There have been enlargement and improvement in other respects. At first, the Museum was merely a collection of curiosities by day, and in the evening there was a performance, consisting of disjointed and disconnected amusements, such as are still to be found at many of the inferior shows. Saturday afternoon was soon appropriated to performances, and shortly afterwards the afternoon of Wednesday was added. The programme has for years included the afternoon and evening of every day in the week, (of course excepting the Sabbath,) and on great holidays, we have sometimes given as many as twelve performances. [11 »]

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There has been a gradual change in these, and the transient attractions of the Museum have been greatly diversified. Industrious fleas, educated dogs, jugglers, automatons, ventriloquists, living statuary, tableaux, gipsies, albinoes, fat boys, giants, dwarfs, rope-dancers, caricatures of phrenology, and "live Yankees," pantoming instrumental music, singing and dancing in great variety, (including Ethiopians,) [12 »] etc. Dioramas, panoramas, models of Dublin, Paris, Niagara, Jerusalem, etc., mechanical figures, fancy glass-blowing, knitting machines and other triumphs in the mechanical arts, dissolving views, American Indians, [13 »] including their warlike and religious ceremonies enacted on the stage, etc., etc.

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I need not specify the order of time in which these varieties were presented to the public. In one respect there has been a thorough though gradual change in the general plan, for the moral drama [14 »] is now, and has been for several years, the principal feature of the Lecture Room of the American Museum.

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Apart from the merit and interest of these performances, and apart from every thing connected with the stage, my permanent collection of curiosities is, without doubt, abundantly worth the uniform charge of admission to all the entertainments of the establishment, [15 »] and I can therefore afford to be accused of "humbug" when I add such transient novelties as increase its attractions. If I have exhibited a questionable dead mermaid in my Museum, it should not be overlooked that I have also exhibited cameleopards, a rhinoceros, grisly bears, orang-outangs, great serpents, etc., about which there could be no mistake because they were alive; and I should hope that a little "clap-trap" occasionally, in the way of transparencies, flags, exaggerated pictures, and puffing advertisements, might find an offset in a wilderness of wonderful, instructive, and amusing realities. [16 »] Indeed I cannot doubt that the sort of "clap-trap" here referred to, is allowable, and that the public like a little of it mixed up with the great realities which I provide. The titles of "humbug," and the "prince of humbugs," were first applied to me by myself. I made these titles a part of my "stock in trade," and may here quote a passage from the "Fortunes of the Scattergood Family," a work by the popular English writer, Albert Smith:

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"'It's a great thing to be a humbug,' said Mr. Rossett. 'I've been called so often. It means hitting the public in reality. Anybody who can do so, is sure to be called a humbug by somebody who can't.'"


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The "Fejee Mermaid" was by many supposed to be a curiosity manufactured by myself, or made to my order. This is not the fact. I certainly had much to do in bringing it before the public, and as I am now in the confessional mood, I will "make a clean breast" of the ways and means I adopted for that purpose. I must first, however, relate how it came into my possession and its alleged history.

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Early in the summer of 1842, Moses Kimball, Esq., the popular proprietor of the Boston Museum, came to New-York and exhibited to me what purported to be a mermaid. He stated that he had bought it of a sailor whose father, while in Calcutta in 1817 as captain of a Boston ship, (of which Captain John Ellery was principal owner,) had purchased it, believing it to be a preserved specimen of a veritable mermaid, obtained, as he was assured, from Japanese sailors. Not doubting that it would prove as surprising to others as it had been to himself, and hoping to make a rare speculation of it as an extraordinary curiosity, he appropriated $6000 of the ship's money to the purchase of it, left the ship in charge of the mate, and went to London. [17 »]

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He did not realize his expectations, and returned to Boston. Still believing that his curiosity was a genuine animal and therefore highly valuable, he preserved it with great care, not stinting himself in the expense of keeping it insured, though re-engaged as ship's captain under his former employers to reimburse the sum taken from their funds to pay for the mermaid. He died possessing no other property, and his only son and heir, who placed a low estimate on his father's purchase, sold it to Mr. Kimball, who brought it to New-York for my inspection.

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Such was the story. Not trusting my own acuteness on such matters, I requested my naturalist's opinion of the genuineness of the animal. [18 »] He replied that he could not conceive how it was manufactured; for he never knew a monkey with such peculiar teeth, arms, hands, etc., nor had he knowledge of a fish with such peculiar fins.

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"Then why do you suppose it is manufactured?" I inquired.

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"Because I don't believe in mermaids," replied the naturalist.

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"That is no reason at all," said I, "and therefore I'll believe in the mermaid, and hire it."

125  

This was the easiest part of the experiment. How to modify general incredulity in the existence of mermaids, so far as to awaken curiosity to see and examine the specimen, was now the all-important question. Some extraordinary means must be resorted to, and I saw no better method than to "start the ball a-rolling" at some distance from the centre of attraction. [19 »]


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The receipts of the American Museum for the four weeks immediately preceding the exhibition of the mermaid, amounted to $1272. During the first four weeks of the mermaid's exhibition, the receipts [20 »] amounted to $3341.93. (2)


(2) The receipts of the Museum for the three years immediately preceding my purchase, as compared with the first three years of my administration, were as follows:

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1839 Receipts, $11,180
1840 Receipts, 11,169
1841 Receipts, 10,862
Aggregate $33,811
1842 Receipts, $21,912 62
1843 Receipts,32,623 35
1844 Receipts, 39,893 46
Aggregate $100,429 43


182  

Being in Albany on business in November, 1842, the Hudson River was frozen tight, and I returned to New-York by way of the Housatonic Railroad. I stopped one night in Bridgeport, Ct., my brother, Philo F., keeping the Franklin Hotel at the time.

183  

I had heard of a remarkably small child in Bridgeport; [21 »] and by my request my brother brought him to the hotel. He was the smallest child I ever saw that could walk alone. He was not two feet in height, and weighed less than sixteen pounds. He was a bright-eyed little fellow, with light hair and ruddy cheeks, was perfectly healthy, and as symmetrical as an Apollo. He was exceedingly bashful, but after some coaxing he was induced to converse with me, and informed me that his name was CHARLES S. STRATTON, son of Sherwood E. Stratton. [22 »]

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He was only five years old, and to exhibit a dwarf [23 »] of that age might provoke the question, How do you know that he is a dwarf? Some license might indeed be taken with the facts, but even with this advantage I really felt that the adventure was nothing more than an experiment, and I engaged him for the short term of four weeks at three dollars per week -- all charges, including travelling and boarding of himself and mother, being at my expense.

185  

They arrived in New-York on Thanksgiving Day, Dec. 8, 1842, and Mrs. Stratton was greatly astonished to find her son heralded in my Museum bills as Gen. TOM THUMB, a dwarf of eleven years of age, [24 »] just arrived from England!

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This announcement contained two deceptions. I shall not attempt to justify them, but may be allowed to plead the circumstances in extenuation. The boy was undoubtedly a dwarf and I had the most reliable evidence that he had grown little, if any, since he was six months old; but had I announced him as only five years of age, it would have been impossible to excite the interest or awaken the curiosity of the public. The thing I aimed at was, to assure them that he was really a dwarf -- and in this, at least, they were not deceived.

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It was of no consequence, in reality, where he was born or where he came from, and if the announcement that he was a foreigner answered my purpose, the people had only themselves to blame if they did not get their money's worth when they visited the exhibition. I had observed (and sometimes, as in the case of Vivalla, had taken advantage of the American fancy for European exotics; [25 »] and if the deception, practised for a season in my dwarf experiment, has done any thing towards checking our disgraceful preference for foreigners, I may readily be pardoned for the offence I here acknowledge.

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I took great pains to train [26 »] my diminutive prodigy, devoting many hours to that purpose, by day and by night, and succeeded, because he had native talent and an intense love of the ludicrous. He became very fond of me. I was, and yet am, sincerely attached to him, and I candidly believe him at this moment to be the most interesting and extraordinary natural curiosity of which the world has any knowledge.

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Four weeks expired, and I re-engaged him for a year at seven dollars per week, (and a gratuity of fifty dollars at the end of the agreement,) with privilege of exhibition in any section of the United States. His parents were to accompany him, and I was to pay all travelling expenses. Long before the year was out, I voluntarily increased his weekly salary to $25 -- and he fairly earned it, for he speedily became a public favorite. [27 »] I frequently exhibited him for successive weeks in my Museum, and when I wished to introduce fresh novelties there, I sent him to numerous cities and towns in many of the States, accompanied by my friend Fordyce Hitchcock.

Annotations

1.     Because of the Second Great Awakening, religious publishing was at the forefront of a revolution in the production, distribution, and marketing of books. Barnum’s decision to be a Bible salesman was probably based on the profitability of the occupation as much as any innate religious sensibility. He may have learned a great deal about the power of respectability and morality as a marketing tool, a device he frequently employed during his tenure at the American Museum. Religious publishing was the force behind new technologies of printing and distribution. Printing presses could now produce vastly greater amounts of material.

2.     This assumes that being a showman somehow lacked respectability in the early 1840s. For many Americans, this was true. Theaters in particular were seen as havens of vice.

3.     The term "saloon" had not yet taken on its later meaning as a male drinking establishment. As Barnum explains, he is referring to a theater.

4.     In 1841, New York City was just beginning to emerge from the depression that followed the Panic of 1837, the worst economic downturn in American history up to that point.

5.     This theater was a center of blackface minstrelsy in the early 1840s.

6.     The 1840s saw the rise of the "penny press." In the midst of an economic depression, publishers were driven by competition to produce cheaper and more accessible forms of printed materials.

7.     Barnum is expressing anxiety over establishing himself as an independent middle-class man. Such anxieties were very common during a period in American history when it was becoming increasingly difficult to achieve economic independence, or as it was then called, a “competency.”

8.     Barnum then describes his purchase of the Scudder Museum, which became the American Museum. Barnum used as collateral “Ivy Island,” a piece of worthless swampy land he inherited. He allowed the lender to assume it was a valuable piece of real estate. Barnum would similarly withhold crucial pieces of information from the public about many of his “humbugs.”

9.     Peale’s Museum, a so-called cabinet of curiosities, was the prototype for the dime museum.

10.     The Lecture Room was in reality a theater within the American Museum.

11.     Matinees were a way of bringing women and children into the American Museum, an important part of Barnum's marketing strategy of giving the American Museum an aura of morality.

12.     This refers to blackface minstrelsy.

13.     These acts foreshadowed Buffalo Bill’s Wild West Show of the late nineteenth century.

14.     These were plays with a moral message, the most famous of which was William Smith’s temperance play, The Drunkard.

15.     The admission price of twenty-five cents, and fifteen cents for children, covered everything in the American Museum, including the theater.

16.     Though Barnum is mainly remembered for what he here calls “clap-trap,” his museum was also a serious museum of natural history at a time when no such institution existed.

17.     Man-made mermaids were fairly common creatures, long displayed at fairs and in taverns. What made the Fejee Mermaid different was its promotion.

18.     Barnum passes authority on the mermaid’s authenticity to a naturalist of dubious expertise.

19.     Barnum had engravings published in various newspapers showing classically beautiful mermaids cavorting in the ocean. Of course, the appearance of the Fejee Mermaid was very different, but the images did attract attention.

20.     At the time, an unskilled worker could expect to make about three hundred dollars in a year.

21.     Barnum was from nearby Bethel, Connecticut, and would build a fantastically elaborate mansion, Iranistan, in Bridgeport. In the 1870s, he would even become mayor of the city.

22.     The father of Tom Thumb, Stratton was an impoverished carpenter.

23.     Charles Stratton's stature was the result of growth-hormone deficiency, also known as hypopituitary dwarfism, hypopituitarism, pituitary dwarfism, and panhypopituitarianism. The term “midget” is now considered offensive. Growth-hormone deficiency causes a short-stature condition in which a person’s head, trunk, and limbs are in the same proportion as an average-size person’s.

24.     This was done to exaggerate the boy’s small size.

25.     Exhibiting American-born individuals as foreigners or as indigenous people from around the world became a staple of freak shows.

26.     Charles Stratton never received a formal education.

27.     His parents then lived off the proceeds of Tom Thumb’s career.

[END]